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People Power Party presidential candidate Kim Moon-soo has drawn criticism from netizens for unauthorized use of the Netflix drama 'When the Camellia Blooms' (폭싹 속았수다, Pokssak Sogatsuda, lit. 'You Worked Hard') poster in his promotional material.
On June 2nd, Candidate Kim Moon-soo revealed a parody of the 'When the Camellia Blooms' poster on his Facebook page. He superimposed his own face onto the character played by actor Park Bo-gum (Yang Gwan-sik) and his wife, Seol Nan-young's face, onto IU's character (Oh Ae-soon).
He also altered "Netflix Series" to "People Power Party Series" and wrote "When the Camellia Blooms Grand Reveal June 2nd." The tagline, "For you who are still like flower petals and still dream," was used without change.
On the same day, during a campaign rally in Jeju Island, the backdrop of 'When the Camellia Blooms,' Candidate Kim also incorporated the drama into his promotional marketing. He appeared dressed in Yang Gwan-sik's signature red tracksuit.
Banners around him read, "We support all Yang Gwan-siks and Oh Ae-soons of South Korea," and "I am proud of my wife." Candidate Kim also stated, "I respect and love my wife."
This move appears to be a jab at author Yoo Si-min, who recently sparked controversy for his remarks about Ms. Seol Nan-young, drawing accusations of demeaning women, laborers, and those with less education.
Since Yoo Si-min's comments, Candidate Kim Moon-soo has launched a concentrated offensive against the author. It seems he is using the image of Yang Gwan-sik, who staunchly protects his wife, to continue his criticism of Yoo Si-min.
Some online communities have expressed negative reactions, with comments like "Don't use dramas for political purposes." Another point of contention is the unauthorized use of the image.
Netflix told Dispatch in a phone call on June 3rd, "There was no prior consultation regarding the use of the poster for promotional material," but added, "There are no ongoing discussions related to this matter."
This is not the first time Candidate Kim has unauthorizedly used celebrity images. Last month, he posted a photo of himself with pro-gamer Faker on Facebook, parodying Faker's characteristic 'shush' pose.
Faker's side stated at the time, "We are not involved with any political stance. We are working to have the post deleted." Candidate Kim's side removed Faker's photo after the controversy escalated.
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