Girlset is officially kicking off their domestic music show promotions following a major team restructuring.
The group released their highly anticipated new single, CHAT, today at 1:00 PM KST, marking a bold new era for the reformed lineup.
Fans can catch their very first televised performance of the title track on KBS2's Music Bank today, signaling the start of a packed promotional schedule.
Girlset Powers Up Domestic Promotions with Jam-Packed Weekend Schedule
Following their initial broadcast on Music Bank, the group will head straight to MBC's Show! Music Core on July 18.
They will wrap up their debut weekend with a high-energy performance on SBS's Inkigayo on July 19.
This music show run serves as a crucial milestone for the group, allowing them to showcase their updated colors directly to domestic viewers.
Elite Global Producers Craft the Sound of 'CHAT'
High-Octane Hyper-Pop Energy
The title track CHAT is a cutting-edge hyper-pop song featuring intense rhythms and layered, futuristic soundscapes.
The choreography pairs perfectly with the track, utilizing a hip-hop base to deliver smooth, groovy movements.
Star-Studded Production Lineup
Behind the scenes, some of the biggest names in global pop music lent their expertise to this release.
The production credits include The Stereotypes, the legendary team behind Bruno Mars' mega-hit 24K Magic.
Additionally, August Rigo, who worked on BTS's iconic anthem ON, contributed to the track to ensure a world-class sonic finish.
Rebranding, Rebirth, and Navigating the K-Pop Pivot
Understanding the "Rebrand" and "Team Restructuring" in K-Pop
In the competitive Korean music industry, agency decisions to change a group's name or member lineup are strategic moves to inject fresh energy into a brand.
Girlset originally promoted under the name Bicya before officially changing their name and streamlining into a tight four-member unit in August of last year.
While lineup changes can occasionally alienate older fandoms, they frequently offer struggling or transitioning groups a clean slate to explore bolder concepts.
This domestic music show run is particularly meaningful as it marks their first live television appearance under the new Girlset banner.
Fans React to Girlset's Global Ambitions
K-Netz and Global Fandoms Express High Hopes
Domestic and international fans alike have expressed excitement over the group's sleek new musical direction and refined look.
Many online commentators pointed out that securing producers like The Stereotypes and August Rigo shows a serious commitment to global appeal.
"The transformation from Bicya to Girlset feels complete now," shared one fan online. "This hyper-pop sound suits the four-member dynamic so much better."
Taking the New Sound to the United States
Following their intense weekend of domestic music broadcasts, Girlset will immediately transition to international promotions.
The group is scheduled to fly to New York for local promotional events spanning July 24 and 25.
This rapid transition from Seoul music shows to US promotions highlights their agency's drive to establish a firm global footprint.
With a refined lineup, an ultra-modern sound, and elite production backing, Girlset is making a definitive statement with CHAT. Their upcoming appearances on Korea's premier music shows and their imminent trip to New York are set to prove that their rebranding was a massive step in the right direction.
https://www.dispatch.co.kr/2345363
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