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Actress Kim Hee-sun's agency is making a bold leap beyond entertainment—into the world of contemporary art.
On April 21, H Art ENT announced its plans to expand a global art partnership, building on successful exhibitions held in Seoul and New York.
🎨 A Joint Venture for Culture
H Art ENT is a joint project between Kim Hee-sun's agency Hinge Entertainment and exhibition production company Ray Village. Together, they aim to merge visual art with mainstream entertainment—coining the concept of "Art-tainment."
The goal? To build a sustainable, cross-border cultural content platform and amplify the global presence of K-Art.
🖼️ Past Highlights: 'A.T.O; A Beautiful Gift'
The duo previously curated several acclaimed projects, including the 2023 A.T.O; A Beautiful Gift exhibition at The Hyundai in Seoul's Yeouido district. Over 30,000 attendees visited the exhibition, which received critical praise from both local and international art circles.
Kim Hee-sun wasn't just the face of the project—she actively served as content director, overseeing everything from curation and studio visits to on-site execution.
📍 Global Expansion Underway
Following the exhibition's success, the project moved to Chelsea Gallery in New York, earning positive responses from global art audiences.
Looking ahead, H Art ENT plans to expand the A.T.O initiative to Italy, Japan, and China this year. The expansion will include:
Open calls for emerging artists
International artist exchange exhibitions
Strategic partnerships with global galleries, museums, and art firms
🌐 Vision: A Global Content Hub for K-Art
One company rep stated,
"Our platform aims to bridge artists and the public—establishing K-Art as a globally connected, dynamic content hub."
🎭 Kim Hee-sun Continues Artistic Engagement
On April 20, Kim also participated in the 2025 Korea Galleries Art Fair as an "Art Walker," helping introduce new artists and promote a deeper understanding of contemporary art.
[Photo Credit: Hinge Entertainment]
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