"I was reborn by my own will"… SEVENTEEN kicks off 'BURSTDAY' mode

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Okay but SEVENTEEN just dropped their NEW MYSELF concept teasers and it's giving ✨rebirth arc✨.

That caption? "To change through challenge, I chose to disappear myself." — WHO wrote this?? I'm in tears 😭💥

The concept photos? Aesthetic overload.

Think: threads, transformation, cocoons... literal metamorphosis. They said new era, who dis.

And the concept film?? 1 minute and 36 seconds of pure ✨vibes✨.

Rhythm, energy, heartbeat at the end—yeah, they're not playing this time.

'Happy Burstday' is not just a name. It's Birthday + Burst. Like… BANG! 🎂💣

SEVENTEEN really said "let's blow up the old us and start again."

And get this—they're dropping the NEW BURSTDAY content on the 8th.

Tracklist, highlight medley, teasers… WE'RE EATING.

10th debut anniversary B-DAY PARTY coming soon 🥳

PLUS a surprise BURST STAGE at Jamsu Bridge the night before release.