"Newly Found Charm: Refreshing Sexy" – ATEEZ's Unexpected Summer Song (Press Conference)

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What does ATEEZ consider "cool"?

It's the courage to be fearless. They constantly try new things and push boundaries. That's why their genres and visuals are always distinct. This pioneering spirit has shaped ATEEZ into who they are today.

Next is diversity. They don't confine the group to a single standard or mold. The unique charms of each member, in their respective positions, combine to create fantastic teamwork. This rich variety has become their signature coolness.

ATEEZ is set to deliver another shade of cool, releasing a summer song for the first time in approximately six years. Hongjoong revealed, "We've returned with a summer song after a long time. It captures ATEEZ's fresh and sweet confession."

ATEEZ held a press conference on June 12th at Hotel Naru Seoul M Gallery in Mapo-gu, Seoul, to commemorate the release of their 12th mini-album, 'GOLDEN HOUR : Part.3.'
Album Details and Concept

This marks their comeback after seven months. The new album is the third installment in the 'GOLDEN HOUR' series, portraying the honest depiction of youth driven by instinct. It chronicles a journey toward the true nature of emotions through deviation, temptation, and wavering.

The key theme of this album is Thirst. In busy daily life, emotions are increasingly suppressed, and thirst deepens. In this new album, ATEEZ questions the 'thirst' one feels while living life.

The new album features a total of five tracks: the title track "Lemon Drop," along with "Now This House Ain't A Home," "Masterpiece," "Castle," and "Bridge The Edge of Reality."

The members highlighted the differences from their previous works. Seonghwa explained, "In Part 1 and 2, we captured the moment of moving toward a goal and ATEEZ's way of loving. This time, we focused on the keyword 'emotion.'"

Hongjoong stated, "We've captured sides of ATEEZ that haven't been shown until now. Having completed the album, I'm satisfied with the result, just as I'd hoped."
"Lemon Drop" and Performance Expectations

The title track is "Lemon Drop," an R&B hip-hop track that highlights the members' bright and energetic vocals. Elements evoking a cool summer capture the ear.

The music video was also unveiled on this day. In the scorching summer, the members exuded refreshing charm at a swimming pool. Jongho explained, "The music video contains new aspects that haven't been seen before."

Expectations for the choreography were also high. Wooyoung confidently stated, "We've prepared an addictive hook and a matching choreography. ATINY (fandom name) will definitely love it."

Members Hongjoong and Mingi participated in the songwriting for the new album, with their names appearing in the credits for four tracks, including the title song. Mingi explained, "We filled it with songs that evoke summer nights."
Past Achievements and Future Aspirations

ATEEZ achieved four consecutive million-seller titles with 'GOLDEN HOUR : Part.1,' released last May, and reached No. 2 on the 'Billboard 200' chart. Part 2 also topped the same chart and ranked high on the UK Official Charts.

When asked about the pressure from their previous successes, Yeosang replied, "We are grateful for the good results. Rather than being burdened by achievements, it's more important to create good memories and promote healthily."

Now in their seventh year since debut, the members still crave growth. Wooyoung stated, "Through this album, we tried to show a more evolved version of ourselves. We aimed to capture our unique and unparalleled color."

And they continue to seek out new forms of coolness. San emphasized, "Coolness is the courage not to be afraid. ATEEZ is a team that loves to try various things. We have many more albums left. We will show you great things."

They also have an upcoming overseas tour. ATEEZ will kick off their 2025 world tour, 'IN YOUR FANTASY,' on July 5th at Inspire Arena in Incheon. They will then visit a total of 16 cities, including the United States, Mexico City, and Japan.

Meanwhile, ATEEZ will release their new album on June 13th at 1 PM KST.